Choosing a Metal

The right metal has the potential to complete your piece of jewellery with beauty and elegance. Furthermore, precious metals are well recognised for their value and therefore make for a reliable asset due to their high liquidity.


Enduring, strong, and lasting a lifetime, platinum is one of the most precious metals in the world. Taking its name from the Spanish ‘Platino’, meaning ‘little silver’, platinum jewellery boasts a 95% composition of the precious metal itself, incorporating 5% of other pure alloys to create an ideal hardness required for crafting it.

Platinum is durable, hard, and highly unreactive, making it resistant to both physical and chemical damage. As such, it does not wear away and is hypoallergenic. Platinum develops a platinum finish and is very pure in nature. This metal is generally the strongest of all precious metals, with a melting point of over 1750 degrees Celsius.


Gold is a classic metal in the jewellery industry and is the most popular precious metal in the human financial world.

24K Gold

24K gold is simply gold in its purest form. It has not been mixed with any other metals and it is incredibly expensive. However, this gold is not used in jewellery due to its extreme softness and tendency to be bent and warped. It also scratches easily and is prone to losing its shine after short periods of wearing.

Stylistically, its colour is too bright and too orange, and many jewellery designers find it difficult to work with when pure gold is requested. Jewellery producers also struggle to sell jewellery made entirely of pure gold as its cost is significantly higher than similar pieces made with 14K gold.

18K Gold

18K gold is composed of 75% gold and 25% alloy and is most popularly used for rings, watches, and other wearable jewellery. It is less expensive than pure gold or platinum, yet it still boasts an impressive value. It is softer than platinum, but harder than 24k gold, giving it the ideal hardness required to make jewellery. Its rich yellow appearance makes it a popular metal in jewellery, and its proximity to purity allows for very little risk of it causing any skin irritation should the wearer have a nickel allergy.

14K Gold

14k gold is made up of 58.3% gold and 41.7% alloy, or 14 parts gold out of a total 24 parts. As it is made of less gold, it is much harder and more resistant to scratches or a typical active lifestyle, making it an appropriate option for daily wear. As its rich colour and moderate gold appearance shares huge similarities with 18k old, it is considered an excellent combination of purity, durability, and value for money when considering a piece of jewellery for daily use.

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